PinnedThe Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?Let’s consider a situation: You go to the movies and you are lining up to buy some popcorn. You can buy a small popcorn for 3€ or a large…Jan 2, 2021Jan 2, 2021
The IKEA Effect: Why self-assembling your wardrobe makes you love it more?It was back in the 1950s, when the famous US food company “General Mills” launched a new line of instant cake mixes under the brand “Betty…Mar 22, 2021Mar 22, 2021
